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Get Started with Google® Analytics

Improve Your Website Performance Using Analytics Tools

In this Internet-driven age, it's imperative to know how your company website is performing. A successful website helps keep customers coming through the door, the phone ringing and business booming. 

How is my website doing? That's where Google® Analytics can help. According to W3Techs, nearly 55% of websites use Google Analytics as a traffic analysis tool.1 And, there's a lot of data you can track to determine website performance — everything from the number and type of visitors to how they are finding your site and how much time they spend there. 

How do I know what to track and how to use that information to improve my website? Let's look at how to get your website analytics plan started in three simple steps: 

  1. Define business and website goals,
  2. Develop a website analytics tracking plan,
  3. Get started with Google Analytics.

1. Clearly Define Your Business and Website Goals
Before you decide on the information you'd like to track, it's important to answer a few key questions about your business and how the website fits into that plan: 

Once you've answered these key questions, you can develop an analytics tracking plan based on the specific goals for your business (i.e., increase sales by X% or increase customer base by X%) and your website (i.e., showcase all new products next year or increase unique visitors to the site by X%).

2. Develop a Website Analytics Tracking Plan
Create a website analytics tracking plan that will help you meet or exceed your defined goals: audience, traffic sources, engagement and site content are good metrics to start with. You can always add more to your plan as you become more advanced at interpreting the information. 

a. Audience: This metric is all about the visitors to your site, the number and type of visits, and whether or not they return to your site. 

b. Traffic Sources: Now that you know who your visitors are, it's important to know where they are coming from. Traffic sources are user search engines and other channels, including: 

c. Engagement: The amount of time visitors stay on your website and the number of pages they visit are indicators of engagement. This metric is helpful when determining the amount and type of content to include on your site. Are you keeping customers engaged on the website? Are you providing the information they are searching for? It is easy to locate?

d. Site Content: This metric provides an overview of the most popular pages of your website. The site content report tracks the number of page views, average time on each page, bounce rate, etc. With this metric, you can easily determine if visitors are reaching the pages you want them to and adjust site content accordingly. 

3. Getting Started with Google Analytics
It's quick, easy and FREE to use Google Analytics. First, you need to create an account if you don't already have one: 

Click here for an overview of Google Analytics. Or, click here for step-by-step instructions and a video on how to get started using Google Analytics.

Get Started for Free on Google Analytics

If you're new to website analytics, hopefully we've provided a good starting point. Before you dive into the data, it's critical to have clear objectives and goals for your business and your website. Once you have a plan, logon to Google Analytics and begin collecting data. Start with a few key metrics, including your website audience, traffic sources, engagement and site content to get the ball rolling. Review the analytics frequently and continually improve your website to grow your business. Measure, analyze and adjust to become an online success!

Article is for informational purposes only. 
1 https://w3techs.com/technologies/overview/traffic_analysis
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